AT&T Pebble Beach National Pro-Am: 25 Years

For the past 25 years, AT&T has been a proud sponsor of the AT&T Pebble Beach National Pro-Am, and as we approach the 2010 tournament, we're taking a little time to look back and enjoy some of the people, pars, and philanthropy that the events have brought together over the years.

Winner: Mark O'Meara-281
Celebrity Attendance: "Dr. J" (Julius Erving), Sidney Poitier, Robert Wagner
Money Raised For Charity: $1,000,000

During the 1990 AT&T Pebble Beach National Pro-Am, the weather threatened to turn ugly for attending fans and competing golfers. But, two-time champion Johnny Miller scoffed at the threat of rough weather: "I'd like to see it get real nasty, just to see (how they handle it)," he said, referring to his younger competitors. "I know in '74, when I won, it was raining and blowing 50 miles an hour, like coming in sideways."

A few days later, Mother Nature delivered her punch in time for the third round: On the green, winds clocked as high as 40 miles per hour, and the Goodyear Blimp was being blown backwards at 11 miles per hour, although its engines were set at full-speed ahead. Despite "wind tunnel" conditions, most completed the course, although four foursomes didn't finish.

Mark O'Meara earned his second consecutive win at Pebble Beach, making him one of only two golfers ever to be a three-time winner of the tournament since it moved to the Monterey Peninsula in 1947. He shares that honor with golf legend Jack Nicklaus. The total charitable contribution from 1990's tournament was roughly $1 million, which was distributed to more than 300 organizations across the Monterey Peninsula. A few of these include the AT&T Pebble Beach Junior Golf Association, the Hospice of the Central Coast and the Family Resource Center.

Winner: Mark O'Meara-277
Celebrity Attendance: Rudy, Larry and Steve Gatlin, Clint Eastwood, Dan Marino
Money Raised For Charity: $900,000

The 1989 AT&T Pebble Beach National Pro-Am was definitely full of interesting twists.

On day one, a shot by Mark O'Meara literally ricocheted off of a spectator's head (YES, head). But that snafu didn't hinder O'Meara from taking home top honors in the pro category.

Jack Lemmon's 24-year quest to make the cut for the tournament continued for another year, even though his caddie wore a sweatshirt that read "Jack Lemmon makes the cut in the 1989 AT&T."

And, Jack Nicklaus, who had turned 49 just two days before the opening of the tournament, claimed he couldn't shoot his age for nine holes because of a bad back - and then went on to shoot a number of birdies the first two rounds.

As in previous years, the tournament generated roughly $1 million for charities, including organizations supporting youth and college scholarships. And, in 1989, the AT&T Pebble Beach Youth Fund also contributed $50,000 to the relief fund supporting victims of the October 1989 Loma Prieta earthquake in San Francisco.

Winner: Steve Jones-280
Celebrity Attendance: Andy Williams, Steve Gatlin, Harry Crosby
Money Raised For Charity: $1,000,000

In 1988, the AT&T Pebble Beach National Pro-Am drew a record crowd of more than 134,000 fans into a week of California sunshine. One local paper even proclaimed, "Good weather, record crowds steal golfer's thunder."

Steve Jones of Phoenix, Ariz., might disagree, as his 18-foot birdie putt pushed him ahead of former PGA champion Bob Tway. And, the team winning top honors in the Pro-Am competition was a duo of a pro-golfer and football legend: Miami Dolphins quarterback Dan Marino and pro Dan Pohl.

In 1988, the AT&T Pebble Beach National Pro-Am golf championship distributed $1 million to charity, serving more than 300 organizations that support youth groups and those supporting people with disabilities. Funds also supported medical research and drug counseling for young people, Meals on Wheels, Special Olympics, the Gateway Center, organizations for the blind, Carmel Bach Festival and others.

Winner: Johnny Miller-278
Celebrity Attendance: Clint Eastwood, Willie Mays, George C. Scott
Money Raised For Charity: $1,000,000

Not even a first-day rain could dampen the spirits of the 1987 AT&T Pebble Beach National Pro-Am. That year, Johnny Miller took home top honors, with Payne Stewart finishing a close second - the second year in a row he took home the No. 2 spot.

And, three extra holes in a play-off actually decided the Pro-Am winners: pro Fred Couples and amateur George Brett (also known as the All-Star third baseman for the Kansas City Royals) barely edged out pro Wayne Levi and amateur Jacky Lee (quarterback of the Houston Oilers).

Money raised by the tournament went to support more than 300 charitable organizations including youth groups, cultural organizations, the handicapped, colleges and educational institutions, such as public schools, youth centers, Little Leagues, junior symphony, music, theater and Boy and Girl Scouts, among others.

Winner: Fuzzy Zoeller-205 (for 50 holes)
Celebrity Attendance: Clint Eastwood, Harry & Nathaniel Crosby, Tommy John, Johnny Mathis
Money Raised For Charity: $800,000

In 1986 - AT&T's first year as a sponsor of the AT&T Pebble Beach National Pro-Am - Fuzzy Zoeller took home the top pro honors, while Zoeller and Mike Evans took the top Pro-Am spot. But, year after year, the real winners of the AT&T Pebble Beach National Pro-Am are the hundreds of nonprofit organizations which benefit from the proceeds of the tournament.

The tradition of charitable giving through this event continues still today. To date, more than $79 million has been raised and distributed through the Monterey Peninsula Foundation. The Foundation is guided in grant making by specific areas of interest that include: youth, education, health, human services, arts, community and environmental programs.

In our next posts, we'll explore some of the highlights of past tournaments - and celebrate the great impact they have had on so many great causes.

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