AT&T Pebble Beach National Pro-Am: 25 Years

For the past 25 years, AT&T has been a proud sponsor of the AT&T Pebble Beach National Pro-Am, and as we approach the 2010 tournament, we're taking a little time to look back and enjoy some of the people, pars, and philanthropy that the events have brought together over the years.

Winner: Peter Jacobsen-271
Celebrity Attendance: Former President George Bush, Joe Pesci, John Denver, Craig T. Nelson, Leslie Nielsen
Money Raised For Charity: $1,700,000

In 1995, victory went to one of golf's most relaxed players: Peter Jacobsen. Jacobsen, who was known to play guitar for his rock band Jake Trout and the Flounders on occasion, managed to be unfazed by the difficulties the Pebble Beach course provides. After de-bunking his bunkered ball, and some stiff competition from some of golf's greatest competitors, Jacobsen birdied his way to a win, breaking three course records and launching the best season of his life.

But the pros weren't the only ones taking on the challenge at this year's Pro-Am; celebrity sightings included "guitar-slinger" Vince Gill, "make my day" Clint Eastwood and funny man Bill Murray. There was even some presidential prowess as President George H. Bush took to the greens. And, that year, the team of David Duval and Hughes Norton took home top honors in the Pro-Am competition.

The 1995 event also marked the 10th year that AT&T had been the title sponsor of the tournament. And, during that time, the event had raised more than $16 million for various charities, including this year's featured charity - Gateway Center - among others.

Winner: Johnny Miller-281
Celebrity Attendance: Joe Montana, Dan Quayle, Mark McGwire, Bryant Gumbel
Money Raised For Charity: $1,500,000

The 1994 tournament was a prestigious event. From supporters setting yet another record, raising $1.5 million dollars for charity, to former President and first lady George and Barbara Bush's participation in the week's festivities, it was a year for the record books.

Even the tournament winner, Johnny Miller, was impressed - with himself, that is. The pro-golfer-turned-NBC commentator had won the AT&T tournament twice already - two decades prior. After his first Pebble Beach win back in 1974, Miller was at the top of his game, the heyday of his golfing career. By his second win in 1987, his golfing days were numbered. So no one expected him to pull out a win at the 1994 tournament, especially Miller himself.

Onlookers recalled that the 46-year-old looked like the Johnny Miller of old, making even better shots than his young self. And when Miller was neck-and-neck with his career-long rival, Tom Watson, at the final hole, no one could believe their eyes. Miller himself admitted to thinking, "You've got to be kidding me," when he realized he was going head-to-head with the one golfer he couldn't beat even in his prime.

But in the end, Miller got his sweet revenge, finally beating Watson, reclaiming his prominence in the golfing world and taking home the gold (or crystal, in this case).

Winner: Brett Ogle-276
Celebrity Attendance: Steve Young, Bill Murray, Lawrenece Taylor and Clint Eastwood
Money Raised For Charity: $1,000,000

As usual, the 1993 AT&T Pebble Beach National Pro-Am was a star-studded event, with athletes and actors alike coming out to support the charitable tournament. Athletes like legendary quarterback Joe Montana and Oakland A's slugger Mark McGwire played alongside celebrities including Jack Lemmon, Bill Murray, Joe Pesci and tournament board member Clint Eastwood.

But even though the golfers and celebrities may think they're the stars of the show, the real stars are the tournament's 1,200 volunteers, who helped raise $1 million in 1993. Even the tournament's winner, Australian Brett Ogle, couldn't steal the spotlight from the tournament's most loyal volunteers - three of whom were inducted into the "40 Year Club." Allen Foulkes, Paul Hazdovac and Bud Houser all began working with the tournament in 1953 in various capacities, from selling programs to working on the communications committee.

The 1993 funds supported many national charities, such as the American Cancer Society, American Heart Association and American Red Cross, as well as local charities, including the Carmel Valley Community Youth Center, the Del Monte Forest Foundation, the Monterey County Food Bank and the Lockwood Child Care Center, among countless others.

Winner: Mark O'Meara-275
Celebrity Attendance: John Elway, Payne Stewart, Chris Lemmon, Huey Lewis
Money Raised For Charity: $1,000,000

The highlight of the 1992 tournament was comeback-kid Mark O'Meara's miraculous recovery after challenging first rounds. Not only was it an impressive turnaround, but the win crowned O'Meara as the first outright four-time winner of the Pro-Am, following previous wins in 1985, 1989 and 1990.

Of course, actor-comedian Bill Murray's presence at the tournament may have stolen some of O'Meara's spotlight. From his dramatic stances before and after each swing to his snarky comments throughout the course, he kept the gallery rolling with laughter for the full three days of the game. Spectators weren't off-limits from Murray's trash-talk - he was known to poke fun at innocent onlookers. And he showed no mercy. One victim: a sweet, old woman with fluffy gray hair, was minding her own business when Murray pointed to her hair and exclaimed, "Hey, look at this, everybody, there are eggs up here!" They weren't all unfair battles, though. By the second round, spectators were rallying with him, citing quotes from his popular movies, to which he'd respond in character.

The real stars of the AT&T Pebble Beach Pro-Am, however, were the volunteers. Not only did they help raise $1 million dollars for the AT&T Pebble Beach National Pro-Am Youth Fund, the American Lung Association, the American Red Cross, and the Boys and Girls club, among others, but many had volunteered for a lifetime. In fact, three of the tournament's most dependable volunteers - Fred Gallagher, Jack Sloan and Don Corona - were inducted into the "40 Year Club" at the 1992 Spirit of Volunteerism Awards ceremony for 40 years of volunteer service to the Pro-Am. Now that's dedication.

Winner: Paul Azinger-274
Celebrity Attendance: Michael Keaton, Sean Connery, Robert Wagner
Money Raised For Charity: $1,000,000

The 1991 AT&T Pebble Beach National Pro-Am brought kinder, gentler weather than the year before - and an unexpected new champion: Paul Azinger, whose best finish in the past nine years' tournaments was a tie for 22nd. In '91, Azinger shot two rounds without a single bogie; and, by the final rounds, it was close competition between Azinger, Rocco Mediate, and John Cook. In the end, Azinger finished four strokes ahead of the pack with a total score of 274 - just a stroke behind Tom Watson's 1977 tournament record of 273.

The 1991 AT&T tournament also brought a short-lived victory for Jack Lemmon, who - for a brief time thought he had survived the amateur cut for the first time. After his partner Peter Jacobsen sank two 20-foot putts on the 17th and 18th holes, Lemmon thought he'd hit the big time. He and Jacobsen cheered and embraced on the green, only to learn later that it still wasn't Jack's year.

For the third year in a row, the tournament reached the $1 million mark in terms of fund-raising for charity. A portion of these funds were provided to the AT&T Pebble Beach National Pro-Am Youth Fund, which supports local schools, Boy Scouts, Girl Scouts, churches and athletic programs.

The remaining funds were awarded to a variety of organizations such as the Alliance on Aging, AT&T Pebble Beach Junior Golf Association, Boys and Girls Club of the Monterey Peninsula, Del Monte Forest Foundation, Hospice of the Central Coast and the United Way, among others.

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