AT&T Pebble Beach National Pro-Am: 25 Years

For the past 25 years, AT&T has been a proud sponsor of the AT&T Pebble Beach National Pro-Am, and as we approach the 2010 tournament, we're taking a little time to look back and enjoy some of the people, pars, and philanthropy that the events have brought together over the years.

Winner: Tiger Woods-273
Celebrity Attendance: Jim Courier, Samuel L. Jackson, Steadman Graham, Ken Griffey Jr.,
Money Raised For Charity: $4,000,000

In 2000, the AT&T Pebble Beach National Pro-Am saw two new records: one in fundraising, and one in "comebacks," thanks to Tiger Woods.

By the 2000 AT&T, Tiger Woods' greatest career come-back (at the time) was four strokes. By the end of the tournament, he would leave with a new record career come-back. After falling behind Matt Gogel and Mark Brooks earlier in the tournament, Woods birdied and eagled his way to a win after being down by eight - sending the photographers his familiar fist pump of victory at the final hole.

But Woods' wasn't the only record that was broken that year. The tournament raised a record-shattering $4 million dollars for area charities, roughly twice what it raised in 1999.

Funding from the event helped to provide support for charities like Kinship Center, an organization that provides adoption assistance and facilitates foster care in Santa Ana, Hollister and Los Angeles. Thanks to funds generated by the tournament, Kinship Center was able to expand its facilities, and open space to run training programs for its workers and the surrounding community.

In 2000, the tournament also mourned the loss of "Peanuts" creator Charles Schulz, who had played in the Pro-Am 26 times between 1960 and 1997.

Winner: Payne Stewart-206 (for 54 holes)
Celebrity Attendance: Chris O'Donnell, James Woods, Michael Douglas, Earl Woods, Alice Cooper
Money Raised For Charity: $2,000,000

1999 was Payne Stewart's year at the AT&T Pebble Beach National Pro-Am. After 15 years at the tournament, Stewart captured the top spot, despite heavy rains, unyielding weather and course conditions. In the final rounds - after overnight rains left the course in puddles - Stewart was declared the winner after 54 holes, ahead of Frank Lickliter and Craig Stadler.

"It works both ways," said Stewart about the outcome. He had been runner-up in rain-shortened events five times, including the 1986 tournament.

Sadly, 1999 would be Stewart's last competition at the AT&T. Sports fans mourned his loss when he perished along with five others in an airplane crash in October 1999. Since 1983, his swing earned him a victory, two second places, four other top-10 finishes at the AT&T - and a legacy of sportsmanship unrivaled by most.

The 1999 tournament passed yet another fundraising milestone, contributing over $2 million to local charities through the Monterey Peninsula Golf Foundation. Part of the proceeds also helped to fund First Night Monterey, a charity that provided a New Year's Eve celebration for all ages as we welcomed the New Millennium to the Monterey Peninsula.

Winner: Phil Mickelson-202 (for 54 holes)
Celebrity Attendance: Jack Lemmon, Bill Murray, Jerry Rice
Money Raised For Charity: $2,000,000

The 1998 AT&T Pebble Beach National Pro-Am was similar to the childhood game of red-light, green-light - except Mother Nature (and El Nino) were calling the shots - for six months.

Rainy weather conditions continued to pause play, and 198 days passed between pro Phil Mickelson almost winning and actually winning the 1998 tournament - when most players returned to Pebble Beach to finish the third and final round of golf in August, following the PGA Championship.

Although thousands of golf fans turned out for the tournament in February, there were no TV towers, no concessions and no amateurs in the summer. In the end, Mickelson edged out Tom Pernice for the top spot, leaving a three-way-tie for third place between Jim Furyk, Paul Azinger and J. P. Hayes.

Luckily, the weather didn't dampen too many spirits and the tournament raised $2 million dollars for Monterey Peninsula-area charities. Among them, the Natividad Medical Foundation, an organization that provides preventative healthcare as well as programs for the elderly and children.

Winner: Mark O'Meara-268
Celebrity Attendance: Kevin Costner, Andy Garcia, Clint Eastwood, Glen Campbell
Money Raised For Charity: $2,000,000

By the time the tournament passed its 50th year, the tradition of giving was as strong as ever - and so was its media attention, thanks to tournament newcomer Tiger Woods.

In 1997, Tiger Woods brought with him a media frenzy unlike anything the tournament had seen in its history. With record crowds in attendance, the competition for top honors was fierce between Woods and "the prince of Pebble," Orlando native Mark O'Meara. After nail-biting rounds, it was O'Meara who finished first, despite Woods' birdie-birdie-birdie finish.

In its half-century of competitive golfing, the tournament had raised more than $18 million for a variety of charities. That has grown significantly since the initial $10,000 prize money Bing Crosby offered back in 1947, when he moved his annual pro-celeb clam bake up the California coast from Rancho Santa Fe to the Monterey Peninsula. Crosby agreed to bump up the purse with one caveat: That all the prize money go to charity. And the rest, as they say, is history.

Winner: None
Celebrity Attendance: Vince Gill, Maury Povich, Kenny G, Gary McCord
Money Raised For Charity: $1,700,000

In 1996, the AT&T Pebble Beach Pro-Am was canceled for the first time in history due to rain and bad weather, making it the first and only year no winner was declared. However, the rain didn't keep the event from inducting its first female member into the "40 Year Club," a volunteer group who have committed decades of service to the event - and the many people who are part of it.

Rose Silveira began her long tradition of volunteer work with the tournament making sandwiches in her garage for fellow tournament workers and volunteers. Over the years, her sandwiches and friendly smile have added that special "something" for many who have been part of the event.

Also, in '96 celebrity shootouts sparked great fun and funds for charity, with fierce competition between stars like Kevin Costner, Glen Campbell, Huey Lewis and Clint Eastwood, for the nonprofits of their choices. In the end, newcomer "Tin Cup" Costner took home top honors - and $5,000 for Haven House, an organization for women and children affected by an alcoholic family member.

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