Official Rules

“COLLEGE BASKETBALL FLYAWAY SWEEPSTAKES”

SPONSORED BY AT&T MOBILITY LLC

1. NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID OUTSIDE OF THE FIFTY UNITED STATES AND THE DISTRICT OF COLUMBIA AND WHERE PROHIBITED OR RESTRICTED BY LAW.

2. Entry Period: The “College Basketball Flyaway Sweepstakes” (“Sweepstakes”) commences at 12:00 AM CT on January 9, 2013 and ends at 11:59 PM CT on March 3, 2013 (“Sweepstakes Period”). All entries must be received by 11:59 PM CT on March 3, 2013. All interpretations of these Official Rules and decisions made by Sponsor relating to the Sweepstakes are final.

3. Eligibility: The Sweepstakes is open to persons legally and physically residing in one of the 50 United States or the District of Columbia who are at least 18 years of age (19 in Alabama and Nebraska, 21 in Mississippi) at time of entry. Employees, agents, directors of AT&T Mobility LLC (“AT&T” or “Sponsor”), and The Marketing Arm Inc. (“Administrator”), and their respective parent companies, affiliated companies, subsidiaries, partners, dealers, manufacturers, distributors, sponsors, advertising agencies, promotion and administration agencies and any entity which is involved in any aspect of the creation, production, operation, execution or fulfillment of Sweepstakes (“Sweepstakes Entities”), and their immediate families (i.e., parents, spouse, siblings, children, grandparents, step parents, step children and step siblings, and their respective spouses, and those living in the same household, whether or not related) are not eligible to enter Sweepstakes. By participating in this Sweepstakes, entrants: (a) agree to be bound by these Official Rules and by the interpretations of these Official Rules by Sponsor and by the decisions of Sponsor; (b) acknowledge compliance with these Official Rules; (c) agree to comply with any and all applicable federal, state and local laws, rules and regulations; and (d) agree to release and hold harmless Sweepstakes Entities from and against any and all claims, injury or damages arising out of or relating to participation in Sweepstakes and/or the use, misuse or redemption of the Prize (hereinafter defined), and for any claim including claims based on defamation, publicity rights, invasion of privacy, copyright infringement, trademark infringement, or any other intellectual property related cause of action.

4. To Enter: There are two (2) methods of entry. There is a limit of a total of one (1) entry per person, regardless of entry method.

To Enter Online: Visit http://uverseonline.att.net/sports/sweeps/ncaa-final-four and complete all required fields on the online entry form and submit as requested and receive one (1) entry into the Sweepstakes. Only fully completed entry forms are eligible.

To Enter Via Text Messaging: Using your mobile phone, submit your entry by texting to the keyword listed below for the applicable college of your choice to “51234” during the Sweepstakes Period and receive one (1) entry into the Sweepstakes. By submitting your entry via text messaging you agree to receive a text message sent to your mobile phone confirming your entry into the Sweepstakes. Please note if your college of choice is Ohio State University, then you must submit your entry by texting the applicable keyword listed below to “76274”.

In order to submit any entry by text message, entrant must (i) have a plan with a wireless carrier that includes a text messaging service; and (ii) use a wireless device that is capable of two way text messaging. This method of entry may not be available in all areas of the U.S. at all times during the Sweepstakes Period. This method of entry may cease to be available to entrant in the event of product, software, coverage or other service changes made by entrant’s wireless carrier. Message and data rates may apply. Please contact your service provider for pricing plans and service availability. Sponsor is not responsible for charges entrants may incur as a result of wireless phone transmissions.

By submitting your entry via text messaging you agree to receive one (1) text message response per entry confirming your entry. Text STOP to cancel. Text HELP for help. Msg & Data rates may apply. For more information call 877-571-0774. Privacy Policy: www.att.com/privacy.

COLLEGE KEYWORD

University of Alabama “BAMAFF
University of Arkansas “ARKFF
Boston College “BCFF
Florida State University “NOLESFF
University of Georgia “DAWGSFF
Georgia Tech “GATECHFF
University of Kansas “KANSASFF
University of Missouri “MIZZOUFF
Ohio State University “OSUFF
University of Oklahoma “OUFF
University of Oregon “DUCKSFF
Penn State University “PSUFF
Rutgers, State University of NJ “KNIGHTSFF
Syracuse University “ORANGEFF
University of Texas “TEXASFF
Texas A&M “AGGIESFF
Texas Tech “RAIDERSFF
University of Southern California “USCFF

All information submitted by entrants is subject to and will be treated in a manner consistent with AT&T’s Privacy Policy accessible at www.att.com/privacy. By participating in Sweepstakes, entrants hereby agree that AT&T may collect and use their personal information and acknowledge that they have read and accepted the AT&T Privacy Policy.

There is a limit of one (1) entry per person regardless of method of entry. If it is suspected that an entrant uses multiple e-mail addresses and/or mobile phones to submit more than one (1) entry, only one (1) entry will be considered. In the event of a dispute over who submitted a winning online entry or mobile text message entry, the “authorized account subscriber” of the e-mail account or mobile phone, as applicable, used to participate in Sweepstakes at the actual time of entry, will be deemed to be the entrant. The “authorized account subscriber” for online entries is defined as the natural person who is assigned an e-mail address by an Internet access provider, online service provider or other organization that is responsible for assigning email addresses for the domain associated with the submitted e-mail address. The authorized account subscriber for mobile phone entries is defined as the natural person whose name the mobile phone was issued to and to whom the services are billed. In the event a winning account selected is a joint account, a total of one (1) Prize will be awarded in the name of the first-named account holder. Proof to Sponsor’s satisfaction of being the authorized account subscriber may be required by Sponsor.

All entries submitted in compliance with these Official Rules and not disqualified are considered “Eligible Entries”. All entries become the sole and exclusive property of Sponsor. Proof of entry submission will not be deemed to be proof of receipt of entry by Sponsor.

5. Odds: The odds of winning the Sweepstakes depend on the total number of Eligible Entries received during the Sweepstakes Period.

6. Prize: The Winner (hereinafter defined) will receive a trip for the Winner and one (1) guest of Winner (“Guest”), to Atlanta, Georgia (”Destination”) to attend the 2013 NCAA Final Four (“Event”), currently scheduled to take place on April 6 – 8, 2013, but subject to change. The trip will include: (i) round trip coach class air transportation for Winner and Guest which shall originate from an airport of Sponsor’s choice near Winner’s primary residence to Destination, with an approximate retail value (“ARV”) of $1,000; (ii) four (4) nights hotel accommodations in Destination for Winner and Guest, which will be one (1) standard room based on double occupancy (meals, telephone calls, tips, gratuities, and other incidentals and costs are not included), with an ARV of $1,200; and (iii) two (2) tickets to the Event semi-final games and two (2) tickets to the Event final game, with an ARV of $600, collectively (the “Prize” or “Prizes”). The total ARV of the Prize is $2,800. Sponsor reserves the right to substitute ground transportation in lieu of air transportation if the Winner resides within 100 miles of Destination and no compensation or substitution will be provided for the difference in Prize value. Winner and Guest must travel on the same itinerary. The ARVs are subject to change based on current market conditions at time of Prize fulfillment, and the time of travel and the distance between departure and Destination. Any difference between the ARVs and the actual values, if any, will not be awarded.

Choice of ticket seat locations to be determined by Sponsor in its sole discretion. Winner and Guest re responsible for all costs and expenses associated with Prize acceptance and use that are not specified herein as being awarded. Prize dates are subject to change in Sponsor’s sole discretion. If the Winner is not available or able to accept the Prize, Winner privileges will be terminated and an alternative Winner will be selected in a random manner from among the remaining Eligible Entries.

7. Publicity Release: By participating in Sweepstakes, the Winner grants the right to Sponsor to record, film, videotape and photograph the Winner (“Images”). These Images will be owned by Sponsor. Sponsor and each of its designees shall have the right to use, re-use, reproduce, publish, display, exhibit, distribute, edit, adapt, post, stream, copy and exploit such Images, and all elements embodied therein, including any names, likenesses, address, voice, conversation, biographical and Prize information and any other attributes of Winner, individually or with others, in whole or in part, in conjunction with other material, if any, in any and all media now known or hereafter devised, for the purpose of trade, advertising, publicity, promotion, or a Sweepstakes Winner List or any other lawful purpose whatsoever, in perpetuity, throughout the world, without additional compensation, consideration, notification or permission, except where prohibited by law.

8. Winner Selection and Notification: There will be one (1) Winner selected in a random drawing from among all of the Eligible Entries on or about March 5, 2013 by Administrator. Administrator will attempt to contact the potential Winner via the telephone number provided at time of entry. No messages will be left on answering machines or voicemail systems. If a potential Winner cannot be reached directly and/or does not meet the eligibility requirements, the potential Winner will be disqualified and an alternate potential Winner will be selected in a random drawing from among all of the remaining Eligible Entries.

9. Winner Verification: To be eligible to be declared the Winner and to receive the Prize, the potential Winner must sign and return to Sponsor and/or Administrator, within three (3) days of issuance of such documentation from Administrator or Sponsor an Affidavit of Eligibility and Release that: (a) releases Sweepstakes Entities from any and all liability, loss, claims, demands, and causes of action for personal injuries or death and/or damage to personal or real property, theft, loss, or any other harm suffered directly or indirectly from potential Winner’s participation in Sweepstakes, including, but not limited to, traveling to, preparing for and/or participating in any Prize related activity, or the acceptance, possession, or use or misuse of any Prize; and (b) except where prohibited by law, grants Sweepstakes Entities the right to use potential Winner’s name, picture and/or likeness, or biographical information or voice for trade, advertising and publicity purposes, in any media now known or hereafter devised, throughout the world, in perpetuity, without additional compensation or consideration or notification. Entry into Sweepstakes constitutes agreement to sign such release. If potential Winner does not sign this release and return it within the time frame specified, the potential Winner may be disqualified, at Sponsor’s or Administrator’s sole discretion, and the Prize forfeited. When such documentation is properly executed and providing potential Winner is otherwise in compliance with the Official Rules, potential Winner will be determined to be the Sweepstakes winner (“Winner”). Prize or Prize documents returned as undeliverable will result in forfeiture of Prize.

Guest participating in Prize with Winner will also be required to sign [the Guest’s parent or legal guardian if Guest has not reached the age of majority in the jurisdiction in which they reside (“Minor”)], a Liability/Publicity Release that must be returned along with the potential Winner’s documentation as provided in these Official Rules within three (3) days of issuance. If Guest is a Minor, he or she must be accompanied by his or her parent or legal guardian and such parent or legal guardian must be the Winner. If Winner chooses not to take a Guest or if the Guest does not sign the documentation as provided in these Official Rules within the time frame specified then the Guest elements of the Prize will be forfeited and the other elements of the Prize shall constitute full satisfaction of Sponsor’s obligation to award the Prize. Winner and Gust must also complete any additional legal documents provided by Administrator or Sponsor with respect to the Prizes and return them as instructed within the time frame specified or Winner may forfeit Prizes at Sponsor’s sole discretion

Winner and Guest agree to comply with all venue rules and regulations and agree not to act in an unsportsmanlike or disruptive manner. Prize will be forfeited if a Winner or Guest (or any parent or legal guardian acting on behalf of Guest) fails to comply with the terms and conditions of these Official Rules.

Sponsor expressly reserves the right to delay the announcement of the Winner for any reason Sponsor deems necessary. In addition, Sponsor reserves the right to select an alternate Winner in the event that any potential Winner fails to comply with these Official Rules or fails to execute the documentation within the time frame specified.

By participating in Sweepstakes, Winner and Guest acknowledges that Sweepstakes Entities have not and will not obtain or provide insurance of any kind relating to the Prize and that Winner and Guest (or any parent or legal guardian acting on behalf of the Guest) will be responsible for obtaining and paying for any form of insurance relating to the Prize that Winner or Guest deem appropriate.

10. Prize Terms: The dates for fulfillment of the Prize will be on or about April 6 – 8, 2013, but subject to change in Sponsor’s sole discretion. If for any reason any Prize is unavailable or any Prize or related event is delayed, cancelled or postponed, or for any other reason, Sponsor reserves the right to modify the Sweepstakes in its sole discretion and award a substitute Prize, or portion of Prize, of comparable or greater value as set forth in these Official Rules. No substitution, transfer, assignment or cash equivalent of the Prize, or any portion thereof, is permitted by the Winner or Guest. Sweepstakes Entities shall have no responsibility or obligation to the Winner or Guest who is unable or unavailable to, or who does not for any reason, accept or utilize the Prize. All costs and expenses not specifically listed above as part of the Prize are solely Winner’s responsibility. PRIZES ARE PROVIDED “AS IS”. ENTRANTS ACKNOWLEDGE THAT SWEEPSTAKES ENTITIES HAVE NEITHER MADE NOR ARE IN ANY MANNER RESPONSIBLE OR LIABLE FOR ANY WARRANTY, REPRESENATION OR GUARANTEE, EXPRESS OR IMPLIED, IN FACT OR IN LAW, RELATIVE TO THE PRIZES AND ANY IMPLIED WARRANTY OF MERCHANTABILITY OF FITNESS FOR A PARTICULAR PURPOSE. Prizes pictured in online television, print advertising, and other Sweepstakes materials are for illustrative purposes only. Arrangements for the fulfillment of the Prize, including all travel arrangements, will be made by Administrator and/or Sponsor.

11. Taxes: The Winner must supply Sponsor and/or Administrator with a complete and valid IRS Form W-9 prior to receiving a Prize. The value of Prize is gross income to the Winner. An IRS Form 1099 will be issued to Winner if the value of Prize(s) and other compensation awarded to Winner from Sponsor during the calendar year is, in the aggregate, $600 or more. All federal, state and local taxes, and any other costs and expenses associated with acceptance or use of Prize not specifically provided for in these Official Rules are solely the Winner’s responsibility.

Sponsor will determine in its sole discretion the airline and hotel to be provided as part of the Prize. All travel dates are subject to change in Sponsor’s sole discretion. If Winner or Guest is not available or able to travel on the dates specified by Sponsor, Winner and Guest’s privileges will be terminated and an alternative Winner will be selected in a random manner from the remaining Eligible Entries if time permits. Travel restrictions, conditions and limitations may apply. Travel arrangements are subject to availability and must be roundtrip. Sweepstakes Entities shall not be responsible for any damage to baggage or any cancellations, delays, diversions or substitutions or any acts or omissions whatsoever by the air carriers, hotels or other transportation companies or any other persons providing any element of the Prize or associated with the Prize. Winner and Guest must possess valid travel documents in order to travel.

12. General Terms: Sweepstakes Entities are not responsible if Sweepstakes cannot take place, or if any Prize cannot be awarded due to delays, interruptions or failures due to acts of God, war, natural disasters, weather, acts or threats of terrorism, strikes, lockouts, labor disputes, work stoppages, fire, acts of government, or other events outside of the reasonable control of Sweepstakes Entities. If, for any reason Sweepstakes is not capable of running as planned, including, without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the reasonable control of Sweepstakes Entities, which, in Sponsor’s sole determination, corrupts or affects the administration, security, fairness, integrity or proper conduct of this Sweepstakes, Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify, or suspend Sweepstakes or any part of the Sweepstakes. If Sweepstakes or any part of the Sweepstakes is terminated or modified prior to the closing date of the Sweepstakes, notice will be posted on http://uverseonline.att.net/sports/sweeps/ncaa-final-four-rules if time permits and the Prize will be awarded to a potential Winner to be selected in a random drawing from among all of the remaining uncorrupted Eligible Entries received prior to any such event outside of the reasonable control of Sponsor.

Sponsor reserves the right to modify and amend these Official Rules from time to time during Sweepstakes for clarification purposes. Failure by Sponsor to enforce any term of these Official Rules shall not constitute a waiver of that provision.

By participating in the Sweepstakes, all entrants agree to indemnify and hold harmless Sweepstakes Entities from any and all liability arising out of or relating in any way to entrant’s participation in Sweepstakes and to release all rights to bring any claim, action or proceeding against Sweepstakes Entities. This includes, but is not limited to, any and all claims, demands, and causes of action for personal injuries or death and/or damage to personal or real property, theft, loss, or any other harm suffered directly or indirectly from potential Winner’s participation in Sweepstakes, including, but not limited to, traveling to, preparing for and/or participating in any Prize related activity.

Sweepstakes Entities assume no responsibility for and will disqualify entries that are: stolen, late, lost, illegible, incomplete, invalid, unintelligible, damaged, destroyed, delayed, misdirected, not received, postage due mail entries, or that have incorrect or inaccurate entry information, whether caused by any of the equipment or programming associated with or utilized in Sweepstakes, or by any human, mechanical or electronic error which may occur in the processing of the entries in Sweepstakes, or other errors appearing within the Official Rules or in any Sweepstakes related advertisements. Sweepstakes Entities assume no responsibility for any typographical or other error in the printing of the offer, administration of Sweepstakes, errors in processing entries, identifying the Winner, in the announcement of the Prize and Winner, and the delivery of the Prize, any problems or technical malfunction of any telephone network or lines, mobile phone, computer systems, online systems, servers or providers, computer equipment, software, failure of any e-mail or players on account of technical problems or traffic congestion on the Internet or on any web site, or any combination thereof, including, without limitation, any injury or damage to entrant’s or any other person’s computer system/software or mobile phone or other portable electronic device related to or resulting from participation or downloading any materials in Sweepstakes. Use of any device to automate or subvert entry is prohibited and any entries received by such means will be void. No software-generated, robotic, programmed, script, macro or other automated entries are permitted and any entries received by such means will be void. Sponsor reserves the right in its sole discretion to disqualify any person they suspect or find: (i) to have used a software generated, robotic, programmed, script, macro or other automated entry; (ii) to have tampered with the entry process or the operation of Sweepstakes; (iii) to be acting in a disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person; (iv) to display behavior that will bring such Winner or Sweepstakes Entities into disgrace; (v) to have provided inaccurate information on any legal documents submitted in connection with Sweepstakes; or (vi) to be acting in violation of these Official Rules. ANY VIOLATION OF THESE OFFICIAL RULES BY THE WINNER WILL RESULT IN SUCH WINNER’S DISQUALIFICATION AS THE WINNER OF THE SWEEPSTAKES AND ALL PRIVILEGES AS THE WINNER WILL BE IMMEDIATELY TERMINATED.

AS A CONDITION OF ENTERING THE SWEEPSTAKES, ENTRANT AGREES THAT: (I) UNDER NO CIRCUMSTANCE WILL ENTRANT BE PERMITTED TO OBTAIN AWARDS FOR, AND ENTRANT HEREBY WAIVES ALL RIGHTS TO CLAIM, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR ANY OTHER DAMAGES, OTHER THAN FOR OUT-OF-POCKET EXPENSES; (II) ALL CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THIS SWEEPSTAKES, OR ANY PRIZE AWARDED, SHALL BE RESOLVED INDIVIDUALLY -- WITHOUT RESORT TO ANY FORM OF CLASS ACTION -- BY BINDING ARBITRATION (BY A SINGLE NEUTRAL ARBITRATOR SELECTED BY SPONSOR IN ITS SOLE AND ABSOLUTE DISCRETION) IN ACCORDANCE WITH THE RULES OF THE AMERICAN ARBITRATION ASSOCIATION; AND (III) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS SHALL BE LIMITED TO ACTUAL OUT-OF-POCKET COSTS INCURRED, BUT IN NO EVENT SHALL SUCH CLAIMS, JUDGMENTS OR AWARDS INCLUDE ATTORNEYS' FEES. THIS SWEEPSTAKES SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF TEXAS.

ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAW AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

13. Request for Name of Winner and Official Rules: All requests for a copy of the Official Rules and for the name of the Winner must be made by May 3, 2013. Vermont residents may omit return postage if requesting a set of Official Rules. For the name of the Winner and/or Official Rules: (i) send a self-addressed stamped envelope to: The Marketing Arm Inc., Attention: “College Basketball Flyaway Sweepstakes”, #140, 233 Rock Road, Glen Rock, NJ 07452; and (ii) write, as applicable, “Winners List” or “Official Rules” on the lower left hand corner of the envelope.

14. Sponsored by: This Sweepstakes is sponsored by AT&T Mobility LLC, 1025 Lenox Park Blvd., NE, Atlanta, Georgia 30319.

15. Administered by: This Sweepstakes is administered by The Marketing Arm Inc., 1999 Bryan Street, Suite 1800 Dallas, TX 75201.

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