"MY JOURNEY"

SPONSORED BY AT&T MOBILITY LLC

OFFICIAL RULES

1. NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID OUTSIDE OF THE FIFTY UNITED STATES AND THE DISTRICT OF COLUMBIA AND WHERE PROHIBITED OR RESTRICTED BY LAW.

2. Entry Period: The "My Journey" ("Sweepstakes") commences at 12:01 AM CT on July 23, 2012 and ends at 11:59 PM CT on August 14, 2012 ("Sweepstakes Period"). All entries must be received by 11:59 PM CT on August 14, 2012. All interpretations of these Official Rules and decisions made by Sponsor relating to the Sweepstakes are final.

3. ELIGIBILITY: The Sweepstakes is open to personals legally residing in, and physically located within one of the 50 United States or the District of Columbia who are at least 18 years of age (19 in Alabama and Nebraska, 21 in Mississippi) at time of entry. Employees, agents, directors of AT&T Mobility LLC ("AT&T" or "Sponsor"), and The Marketing Arm Inc. ("Administrator"), and their respective parent companies, affiliated companies, subsidiaries, partners, dealers, manufacturers, distributors, sponsors, advertising agencies, promotion and administration agencies and any entity which is involved in any aspect of the creation, production, operation, execution or fulfillment of Sweepstakes ("Sweepstakes Entities"), and their immediate families (i.e., parents, spouse, siblings, children, grandparents, step parents, step children and step siblings, and their respective spouses, and those living in the same household, whether or not related) are not eligible to enter Sweepstakes. By participating in this Sweepstakes, entrants: (a) agree to be bound by these Official Rules and by the interpretations of these Official Rules by Sponsor and by the decisions of Sponsor; (b) acknowledge compliance with these Official Rules; (c) agree to comply with any and all applicable federal, state and local laws, rules and regulations; (d) acknowledge that Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Facebook; and (e) agree to release and hold harmless Sweepstakes Entities and Facebook from and against any and all claims, injury or damages arising out of or relating to participation in Sweepstakes and/or the use, misuse or redemption of the Prizes (hereinafter defined), and for any claim including claims based on defamation, publicity rights, invasion of privacy, copyright infringement, trademark infringement, or any other intellectual property related cause of action.

4. Sweepstakes Overview: This Sweepstakes has seven (7) separate entry pools, each with its own separate winner drawing and prize pool based on the athlete featured video each entrant selects when entering Sweepstakes, each a ("Video Drawing" and collectively "Video Drawings").

5. To Enter: There are three (3) online methods of entry.

A. Visit http://www.facebook.com/att/app_246784412090626; (i) click on the "My Journey" tab; and (ii) select and watch one of the athlete featured videos posted; and (iii) complete all required fields on the online entry form and submit as requested and receive one (1) entry into that specific Video Drawing. Only fully completed entry forms are eligible. There is a limit of one (1) entry per person per day per each Video Drawing. Entrant will need to have a valid Facebook account in order to enter. Entrant can open a Facebook account for free by registering with facebook.com.

B. Visit att.com/myjourney; (i) select and watch one of the athlete featured videos posted; and (ii) complete all required fields on the online entry form and submit as requested and receive one (1) entry into that specific Video Drawing. Only fully completed entry forms are eligible. There is a limit of one (1) entry per person per day per each Video Drawing.

C. Use your mobile phone to enter via http://attteamusa.thismoment.com/us-en/youtube/mobile (i) select and watch one of the athlete featured videos posted; and (ii) complete all required fields on the online entry form and submit as requested and receive one (1) entry into that specific Video Drawing. Only fully completed entry forms are eligible. There is a limit of one (1) entry per person per day per each Video Drawing. Data rates apply.All entries submitted in compliance with these Official Rules and not disqualified are considered "Eligible Entries". All entries become the sole and exclusive property of Sponsor. Entries will not be returned and receipt of entries- will not be acknowledged. Proof of entry submission will not be deemed to be proof of receipt of entry by Sponsor.

All information submitted by entrants is subject to and will be treated in a manner consistent with AT&T's Privacy Policy accessible at http://www.att.com/gen/privacy-policy?pid=2506. By participating in Sweepstakes, entrants hereby agree that AT&T may collect and use their personal information and acknowledge that they have read and accepted the AT&T Privacy Policy.

There is a limit of one (1) entry per person per day per Video Drawing. If it is suspected that an entrant submits more than one (1) entry per day per Video Drawing, only one (1) entry per each Video Drawing will be considered for that day. In the event of a dispute over who submitted a winning online entry or mobile entry, the "authorized account subscriber" of the e-mail account or mobile phone, as applicable, used to participate in Sweepstakes at the actual time of entry, will be deemed to be the entrant. The "authorized account subscriber" for online entries is defined as the natural person who is assigned an e-mail address by an Internet access provider, online service provider or other organization that is responsible for assigning email addresses for the domain associated with the submitted e-mail address. The authorized account subscriber for mobile phone entries is defined as the natural person whose name the mobile phone was issued to and to whom the services are billed. In the event a winning account selected is a joint account, a total of one (1) Prize will be awarded in the name of the first-named account holder. Proof to Sponsor's satisfaction of being the authorized account subscriber may be required by Sponsor.

All entries submitted in compliance with these Official Rules and not disqualified are considered "Eligible Entries". All entries become the sole and exclusive property of Sponsor. Entries will not be returned and receipt of entries- will not be acknowledged. Proof of entry submission will not be deemed to be proof of receipt of entry by Sponsor.

6. Odds: The odds of becoming a Winner of a particular Video Drawing depends on the total number of Eligible Entries received for each Video Drawing.

7. Prizes: Prizes: The Winners (hereinafter defined) will receive one (1) of the following based on Video Drawing they entered:

Ryan Lochte Video Prize: The one (1) Winner will receive one (1) autographed skateboard, with an approximate retail value ("ARV") of $100, the ("Ryan Lochte Video Prize").

David Oliver Video Prize: Ten (10) Winners will each receive one (1) year cookie club membership, with an ARV of $200 each, the ("David Oliver Video Prize").

Alex Morgan Video Prize: The one (1) Winner will receive a trip for the Winner and one (1) guest of Winner ("Guest"), to attend a 2012 U.S. Women's Soccer Match ("Event"), currently scheduled to take place by the end of December 2012, but subject to change. The trip will include: (i) round trip coach class air transportation for Winner and Guest which shall originate from an airport of Sponsor's choice near Winner's primary residence to destination, with an approximate retail value ("ARV") of $750; (ii) two (2) nights hotel accommodations in Destination for Winner and Guest, which will be one (1) standard room based on double occupancy (meals, telephone calls, tips, gratuities, and other incidentals and costs are not included), with an ARV of $400; (iii) two (2) tickets to Event, with an ARV of $150; and (iv) one (1) $500 gift card (Subject to the terms and conditions of gift card), collectively (the "Alex Morgan Video Prize"). The total ARV of the Alex Morgan Video Prize is $1,800. Sponsor reserves the right to substitute ground transportation in lieu of air transportation if the Winner resides within 100 miles of destination and no compensation or substitution will be provided for the difference in Prize value. Winner and Guest must travel on the same itinerary.

Allyson Felix Video Prize: Ten (10) Winners will each receive one (1) beach cruiser bicycle, with an ARV of $135 each, the ("Allyson Felix Video Prize").

Misty May-Treanor and Kerri Walsh Video Prize: The one (1) Winner will receive a trip for the Winner and three (3) Guests to Manhattan Beach in Los Angeles, CA ("Destination") to play volleyball with either Misty May Treanor or Kerri Walsh or both, currently scheduled to take place by March 2013, but subject to change. The trip will include: (i) round trip coach class air transportation for Winner and Guests which shall originate from an airport of Sponsor's choice near Winner's primary residence to Destination, with an approximate retail value ("ARV") of $1,500; (ii) two (2) nights hotel accommodations in Destination for Winner and Guests, which will be two (2) standard rooms based on double occupancy (meals, telephone calls, tips, gratuities, and other incidentals and costs are not included), with an ARV of $600; (iii) opportunity for Winner and Guests to participate in a volleyball game with Misty May Treanor and Kerri Walsh, [No monetary value]; and (iv) one (1) $500 gift card (Subject to the terms and conditions of gift card), with an ARV of $500, collectively (the "Misty May-Treanor and Kerri Walsh Video Prize"). The total ARV of the Misty May-Treanor and Kerri Walsh Video Prize is $2,600. Sponsor reserves the right to substitute ground transportation in lieu of air transportation if the Winner resides within 100 miles of Destination and no compensation or substitution will be provided for the difference in Prize value. Winner and Guests must travel on the same itinerary.

Jordyn Wieber Video Prize: Ten (10) Winners will each receive one (1) $550 gift card (Subject to the terms and conditions of gift card), with an ARV of $500 each, the ("Jordyn Wieber Video Prize").

Steven Lopez Video Prize: Ten (10) Winners will each receive one (1) karaoke machine, with an ARV of $100 each, the ("Steven Lopez Video Prize").

Choice of ticket seat locations to be determined by Sponsor in its sole discretion. Winners and Guests are responsible for all costs and expenses associated with Prize acceptance and use that are not specified herein as being awarded. Prize dates are subject to change in Sponsor's sole discretion. If a Winner is not available or able to accept the Prize, Winner privileges will be terminated and an alternative Winner will be selected in a random manner from among the remaining applicable Eligible Entries.

The individual Video Drawing Prizes will collectively be referred to herein as ("Prize" or "Prizes"). The Winners of each Video Drawing will collectively be referred to herein as ("Winner" or "Winners"). The total ARV of all of the Prizes is $13,850. The ARVs are subject to change based on current market conditions at time of Prize fulfillment and the time of travel and the distance between departure and Destination. Any difference between the ARVs and the actual values, if any, will not be awarded.

8. Publicity Release: : By participating in Sweepstakes, each Winner grants the right to Sponsor to record, film, videotape and photograph the Winner ("Images"). These Images will be owned by Sponsor. Sponsor and each of its designees shall have the right to use, re-use, reproduce, publish, display, exhibit, distribute, edit, adapt, post, stream, copy and exploit such Images, and all elements embodied therein, including any names, likenesses, address, voice, conversation, biographical and Prize information and any other attributes of Winner, individually or with others, in whole or in part, in conjunction with other material, if any, in any and all media now known or hereafter devised, for the purpose of trade, advertising, publicity, promotion, or a Sweepstakes Winner list or any other lawful purpose whatsoever, in perpetuity, throughout the world, without additional compensation, consideration, notification or permission, except where prohibited by law.

9. Winner Selection and Notification: There will be forty-three (43) Winners selected in random drawings from among all of the applicable Eligible Entries as specified in Section 4 herein on or about August 24, 2012 by Administrator. Administrator will attempt to contact the potential Winners via the telephone number provided at time of entry. No messages will be left on answering machines or voicemail systems. If a potential Winner cannot be reached directly and/or does not meet the eligibility requirements, the potential Winner will be disqualified and an alternate potential Winner will be selected in a random drawing from among all of the remaining applicable Eligible Entries.

10. Winner Verification:

For Winners with Prizes with an ARV of over $600: To be eligible to be declared a Winner and to receive the Prizes, these potential Winners must sign, and return to Sponsor and/or Administrator, within three (3) days of receipt of such documents from Sponsor or Administrator, an Affidavit of Eligibility and Release that: (a) releases Sweepstakes Entities and Facebook from any and all liability, loss, claims, demands, and causes of action for personal injuries or death and/or damage to personal or real property, theft, loss, or any other harm suffered directly or indirectly from potential Winner's participation in Sweepstakes, including, but not limited to, traveling to, preparing for and/or participating in any Prize related activity, or the acceptance, possession, or use or misuse of any Prize; and (b) except where prohibited by law, a right that grants Sweepstakes Entities the right to use potential Winner's name, picture and/or likeness, or biographical information or voice for trade, advertising and publicity purposes, in any media now known or hereafter devised, throughout the world, in perpetuity, without additional compensation or consideration or notification, to be eligible for the Prizes. Entry into Sweepstakes constitutes agreement to sign such release. If potential Winners, and when applicable Guests, do not sign these releases (his or her parent/legal guardian if potential Winner or Guest is a Minor) and return them within the time frame specified, the potential Winner may be disqualified and the Prizes forfeited and an alternate potential Winner will be chosen in a random drawing from among all of the remaining applicable Eligible Entries.

For Winners with Prizes with an ARV of $600 or Less: Potential Winners whose Prize value is $600 or less, may be required to prove eligibility, including, without limitation, proof of age, residence and identity, which may include submitting a copy of a driver's license, passport or similar government issued identification within two (2) days of being notified of being a potential Winner.

Potential Winners whose Prize consists of travel and/or participation with Guests will also be required to have Guests sign (his or her parent/legal guardian if Guest is a Minor), a Liability/Publicity Release that must be returned along with the potential Winner's documentation within three (3) days of issuance. If any Winner or Guest is a Minor, he or she must be accompanied by his or her parent/legal guardian and such person must be the Winner or Guest as applicable. If a Winner chooses not to take a Guest, or any Guest does not sign the Liability/Publicity Release within the time frame specified, then the applicable Guest elements will be forfeited and the remaining elements shall constitute full satisfaction of the Prize. Prizes will be forfeited if a Winner or Guest (or parent/legal guardian acting on behalf of a Winner or Guest) fails to comply with the terms and conditions of these Official Rules. Winner and Guest agree to comply withal venue rules and regulations and agree not to act in an unsportsmanlike or disruptive manner.

Providing potential Winners are in compliance with these Official Rules, and when required have successfully proven eligibility and/or executed any releases or documents required to be executed, potential Winners will be determined to each be a ("Winner" and, collectively "Winners"). In the event of non-compliance by a potential Winner such potential Winner shall be disqualified and all privileges otherwise due as a potential Winner shall be terminated and an alternate potential Winner will be chosen from among all of the remaining applicable Eligible Entries received. Sponsor expressly reserves the right to delay the announcement of the Winners for any reason Sponsor deems necessary. In addition, Sponsor reserves the right to select an alternate Winner in the event that any potential Winner fails to comply with these Official Rules.

By participating in Sweepstakes, Winners and Guests acknowledge that Sweepstakes Entities have not and will not obtain or provide insurance of any kind relating to the Prizes and that Winners an Guests (his or her parent/legal guardian if any Winner or Guest is a Minor) will be responsible for obtaining and paying for any form of insurance relating to the Prizes. Winners and Guests must also complete any additional legal documents provided by Administrator or Sponsor with respect to the Prizes and return them as instructed within the time frame specified or Winner may forfeit Prize at Sponsor's sole discretion.

11. Prize Terms: The dates for fulfillment of the Prizes will be on or about September through November, 2012 but subject to change in Sponsor's sole discretion. If for any reason any Prize is unavailable or any Prize or related event is delayed, cancelled or postponed, or for any other reason, Sponsor reserves the right to modify the Sweepstakes in its sole discretion and award a substitute Prize, or portion of Prize, of comparable or greater value as set forth in these Official Rules. No substitution, transfer, assignment or cash equivalent of the Prize, or any portion thereof, is permitted by a Winner. Sweepstakes Entities shall have no responsibility or obligation to a Winner who is unable or unavailable to, or who does not for any reason, accept or utilize the Prizes. All costs and expenses not specifically listed above as part of the Prizes are solely Winner's responsibility. Prizes are provided "as is". Entrants acknowledge that Sweepstakes Entities have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to the Prizes, including any express warranties provided by a Prize supplier that are sent along with the Prizes and any implied warranty of merchantability of fitness for a particular purpose. Prizes pictured in online, television, print advertising, and other Sweepstakes materials are for illustrative purposes only. Arrangements for the fulfillment of the Prizes will be made by Administrator and/or Sponsor.

For the trip Prizes, Sponsor will determine in its sole discretion the airline and hotel to be provided as part of the Prize. All travel dates are subject to change in Sponsor's sole discretion. If a Winner or a Guest is not available or able to travel on the dates specified by Sponsor, Winner and Guest's privileges will be terminated and an alternative Winner will be selected in a random manner from the remaining applicable Eligible Entries if time permits. Travel restrictions, conditions and limitations may apply. Travel arrangements are subject to availability and must be roundtrip. Sweepstakes Entities shall not be responsible for any damage to baggage or any cancellations, delays, diversions or substitutions or any acts or omissions whatsoever by the air carriers, hotels or other transportation companies or any other persons providing any element of the Prize or associated with the Prize. Winners and Guests must possess valid travel documents in order to travel.

12. Taxes: An IRS Form 1099 will be issued in the name of Winner for the actual value of the Prize awarded if the actual value of Prize is over $600. All federal, state and local taxes, and any other costs and expenses associated with acceptance or use of Prize not specifically provided for in these Official Rules are solely the Winner's responsibility.

13. General Terms: Sweepstakes Entities and Facebook are not responsible if Sweepstakes cannot take place, or if any Prize cannot be awarded due to delays, interruptions or failures due to acts of God, war, natural disasters, weather, acts or threats of terrorism, strikes, lockouts, labor disputes, work stoppages, fire, acts of government, or other events outside of the reasonable control of Sweepstakes Entities. If, for any reason Sweepstakes is not capable of running as planned, including, without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the reasonable control of Sweepstakes Entities, which, in Sponsor's sole determination, corrupts or affects the administration, security, fairness, integrity or proper conduct of this Sweepstakes, Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify, or suspend Sweepstakes or any part of the Sweepstakes. If Sweepstakes or any part of the Sweepstakes is terminated or modified prior to the closing date of the Sweepstakes, notice will be posted on att.com/myjourney if time permits and the Prizes will be awarded to potential Winners to be selected in random drawings from among all of the remaining uncorrupted applicable Eligible Entries received prior to any such event outside of the reasonable control of Sponsor. Sponsor reserves the right to modify and amend these Official Rules from time to time during Sweepstakes for clarification purposes.

By participating in the Sweepstakes, all entrants agree to indemnify and hold harmless Sweepstakes Entities and Facebook from any and all liability arising out of or relating in any way to entrant's participation in Sweepstakes and to release all rights to bring any claim, action or proceeding against Sweepstakes Entities and Facebook. This includes, but is not limited to, any and all claims, demands, and causes of action for personal injuries or death and/or damage to personal or real property, theft, loss, or any other harm suffered directly or indirectly from potential Winner's participation in Sweepstakes, including, but not limited to, traveling to, preparing for and/or participating in any Prize related activity.

Sweepstakes Entities assume no responsibility for and will disqualify entries that are: stolen, late, lost, illegible, incomplete, invalid, unintelligible, damaged, destroyed, delayed, misdirected, not received, or entries that have incorrect or inaccurate entry information, whether caused by any of the equipment or programming associated with or utilized in Sweepstakes, or by any human, mechanical or electronic error which may occur in the processing of the entries in Sweepstakes, or other errors appearing within the Official Rules or in any Sweepstakes related advertisements. Sweepstakes Entities and Facebook assume no responsibility for any typographical or other error in the printing of the offer, administration of Sweepstakes, errors in processing entries, identifying the Winners, in the announcement of the Prizes and Winners, and the delivery of the Prizes, any problems or technical malfunction of any telephone network or lines, mobile phone, computer systems, online systems, servers or providers, computer equipment, software, failure of any e-mail or players on account of technical problems or traffic congestion on the Internet or on any web site, or any combination thereof, including, without limitation, any injury or damage to entrant's or any other person's computer system/software or mobile phone or other portable electronic device related to or resulting from participation or downloading any materials in Sweepstakes. Use of any device to automate or subvert entry is prohibited and any entries received by such means will be void. No software-generated, robotic, programmed, script, macro or other automated entries are permitted and any entries received by such means will be void. Sponsor reserves the right in its sole discretion to disqualify any person they suspect or find: (i) to have used a software generated, robotic, programmed, script, macro or other automated entry; (ii) to have tampered with the entry process or the operation of Sweepstakes; (iii) to be acting in a disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person; (iv) to display behavior that will bring such Winner or Sweepstakes Entities into disgrace; (v) to have provided inaccurate information on any legal documents submitted in connection with Sweepstakes; or (vi) to be acting in violation of these Official Rules. ANY VIOLATION OF THESE OFFICIAL RULES BYA WINNER WILL RESULT IN SUCH WINNER'S DISQUALIFICATION AS A WINNER OF THE SWEEPSTAKES AND ALL PRIVILEGES AS A WINNER WILL BE IMMEDIATELY TERMINATED.

AS A CONDITION OF ENTERING THE SWEEPSTAKES, ENTRANT AGREES THAT: (I) UNDER NO CIRCUMSTANCE WILL ENTRANT BE PERMITTED TO OBTAIN AWARDS FOR, AND ENTRANT HEREBY WAIVES ALL RIGHTS TO CLAIM, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR ANY OTHER DAMAGES, OTHER THAN FOR OUT-OF-POCKET EXPENSES; (II) ALL CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THIS SWEEPSTAKES, OR ANY PRIZE AWARDED, SHALL BE RESOLVED INDIVIDUALLY -- WITHOUT RESORT TO ANY FORM OF CLASS ACTION -- BY BINDING ARBITRATION (BY A SINGLE NEUTRAL ARBITRATOR SELECTED BY SPONSOR IN ITS SOLE AND ABSOLUTE DISCRETION) IN ACCORDANCE WITH THE RULES OF THE AMERICAN ARBITRATION ASSOCIATION; AND (III) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS SHALL BE LIMITED TO ACTUAL OUT-OF-POCKET COSTS INCURRED, BUT IN NO EVENT SHALL SUCH CLAIMS, JUDGMENTS OR AWARDS INCLUDE ATTORNEYS' FEES. THIS SWEEPSTAKES SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF TEXAS.

ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAW AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEYS' FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

14. Request for Names of Winners and Official Rules: All requests for a copy of the Official Rules and for the names of the Winners must be made by October 15, 2012. Vermont residents may omit return postage if requesting a set of Official Rules. For the names of the Winners and/or Official Rules: (i) send a self-addressed stamped envelope to: The Marketing Arm Inc., Attention: "My Journey", #140, 233 Rock Road, Glen Rock, NJ 07452; and (ii) write, as applicable, "Winners List" or "Official Rules" on the lower left hand corner of the envelope.

15. Sponsored by: This Sweepstakes is sponsored by AT&T Mobility LLC, 1025 Lenox Park Blvd. NE, Atlanta, Georgia 30319.

15. Administered by: This Sweepstakes is administered by The Marketing Arm Inc., 1999 Bryan Street, Suite 1800 Dallas, TX 75201.

This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Facebook.

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