U.S. Olympic gold medalist Matt Grevers takes the starting block for AT&T’s Voicemail campaign in Charlotte, NC

With the weather warming up across the country and the school year drawing to a close, children of all ages are ready to jump into the pool. AT&T* joins forces with USA Swimming’s Foundation to encourage parents to teach their children water safety through the “Make a Splash” campaign.

As a reward for young swimmers who have completed water safety programs, AT&T launched a voicemail campaign as a part of USA Swimming’s “Make a Splash” initiative. Parents of children who have completed swimming programs can text SPLASH to 56418 to receive an immediate call back. When the parent answers, a message prompts them to hand the phone to their new swimmer to hear a recorded congratulatory message from U.S. Olympic gold medalist Matt Grevers.

“As a company that connects people to their passions, we know that safety while practicing those passions is of the highest priority,” said Jason Simpson, AVP, Events & Sponsorships. “We’re proud to be in the position to help educate and inspire young swimmers through our network.”

Grevers will formally announce the launch of the AT&T voicemail campaign today at Charlotte Aquatics in North Carolina at 5 p.m. ET. Grevers will also sign autographs and dive in the pool with local children for a swimming tutorial.

“Drowning is the second leading cause of accidental death in children under the age of 14,” said Debbie Hesse, Executive Director of the USA Swimming Foundation. “Our ‘Make a Splash’ campaign seeks to reduce youth drowning by teaching children to swim and be safe around the water. We are thrilled to be partnering with AT&T in such a positive way to extend our reach and messaging.”

The “Make a Splash” campaign began in 2007 as a national, child-focused water safety initiative of the USA Swimming Foundation. In three years, more than 776,000 kids have gone through Make a Splash swimming lessons, more than 26,000 of them receiving free or discounted lessons. Make a Splash works by aligning the nation's top learn-to-swim providers in an effort to save lives. Currently, there are 380 Make a Splash Local Partners giving free or low-cost water safety instruction in 45 states.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

Get the latest sports and entertainment news, daily games & more on the new att.net
TV Notes

New Note

Send a short message to all channels on your television. There may be a delay before the message appears on your TV. Get Support


characters remaining

When to send


Block TV viewing


Parental Control PIN for your TV required

Send messages to your television from your computer or mobile device. To get started enable the TV Notes app on your television. Get Support

  1. 1
    Press Go Interactive on your TV remote
  2. 2
    Select All Apps
    on your TV
  3. 3
    Select TV Notes
  1. 4
    Select Manage
  2. 5
    Select TV Options
  3. 6
    Select Opt In